Printing paper bags with your logo: a practical guide for businesses

Printing paper bags with your logo means turning a simple carrier bag into branded packaging: the bag is made from kraft or fine paper and printed with your company name, logo or design, usually with hot foil stamping or digital printing. Shops, bakeries, agencies and brands use printed paper bags because customers carry them through the city long after the purchase.

This guide explains the choices that matter when you order printed paper bags for your business: the paper, the handles, the printing method, how much of the bag is printed and how the ordering process works.

What does it mean to print paper bags with a logo?

A printed paper bag is a carrier bag that carries your brand. Instead of a plain bag, every purchase leaves your shop with your logo on it, which makes the bag one of the most visible forms of advertising for a small or medium-sized business. The bag itself is defined by four choices: the paper (for example 110 gsm kraft paper or a fine paper from Favini), the handle (twisted paper, cotton cord or cotton ribbon), the printing method (hot foil stamping for a shiny, premium logo or digital printing for full-colour designs) and the print coverage, which describes how much of the bag surface is printed. These four choices decide how the bag looks, how much weight it can carry and how it fits your brand. A bakery that hands out bags every day needs something different from a jewellery boutique, so it helps to decide on these points before you request a quote.

Which paper is right for your bags?

The paper has the biggest influence on the look and strength of the bag. The weight is given in grams per square metre (gsm): the higher the number, the sturdier the paper.

Paper	Weight	Look	Good for
Kraft paper, white or kraft brown	110 gsm	Natural, simple	Retail, bakeries, trade fairs, everyday purchases
Reinforced paper (Strong bags)	110 or 170 gsm	Clean, robust	Heavier goods
Paper for luxury bags	170 gsm	Premium, often laminated	Boutiques and premium brands
Fine papers by Favini (Burano, Crush, Cotton)	200 to 250 gsm	Coloured, textured	Fashion, jewellery, lifestyle
Pulp-dyed paper, two layers (Gondola and knot handle line)	2 x 90 gsm	Colourful, combinable inside and outside	Shops that want colour
Paptic paper, stitched	110 gsm	Crafted, highly tear-resistant	Brands that want a handmade look

For most businesses that hand out many bags every day, 110 gsm kraft paper is the practical choice. If your bags carry heavier products, choose a reinforced bag with a strengthened base and turnover top. You can compare all options in our range of printed carrier bags.

Which handles are available?

The handle affects both comfort and the impression the bag makes:

• Twisted paper handles: the standard for kraft paper bags such as our Daily bags and Eco bags. Economical and fully made of paper.

• Cotton cords or ribbons: used on luxury, elegant and box-style bags. They feel softer in the hand and look more premium.

• Polypropylene cords: used on bags with a gold or silver laminated finish, matching the colour of the lamination.

Hot foil stamping or digital printing: which method fits your logo?

Paper bags are mainly printed with two methods. The right one depends on your logo and the effect you want.

Method	How it works	Best for
Hot foil stamping	A metallic or coloured foil is pressed onto the paper with heat in a predefined area.	Simple logos and lettering with a shiny, premium effect, for example gold on black paper.
Digital printing	The design is printed in full colour (CMYK) directly onto the bag.	Colourful logos, photos, gradients and designs that cover large parts of the bag.

As a rule of thumb: if your logo has one colour and should look elegant, hot foil stamping is a strong choice. If your logo has several colours or you want a design across the whole bag, choose digital printing.

How much of the bag should be printed?

With digital printing, many bags are offered in different levels of print coverage. The coverage describes how much of the bag surface is printed:

• 0 to 25%: a clean logo on a calm background. The paper colour stays visible.

• 26 to 50%: room for a larger logo or additional graphic elements.

• 51 to 75%: bold, colourful designs across most of the surface.

• 76 to 100%: full-surface designs, on luxury bags including gussets and base, often finished with matt or gloss lamination.

Higher coverage turns the bag into a real advertising surface, while a small logo on natural kraft paper looks understated and works well for bakeries, cafés and eco-friendly brands.

How does ordering printed paper bags work?

At Packeria, ordering works through a quote request instead of a fixed online price, so the offer fits your quantity and options:

1. Choose the bag in our carrier bag range and select colour, size and quantity.

2. Add the bag to your quote cart. You can combine several products in one request.

3. Upload your logo as a PNG file.

4. Send your quote request. Our team checks it and replies by email with a tailored offer.

5. After you accept the offer, your bags go into production and are delivered across Europe.

Where can you order custom printed paper bags online?

Custom printed paper bags are ordered from packaging suppliers that print your logo on ready-made bag models. When you compare suppliers, check five points: which papers and handles are available, which printing methods are offered (hot foil stamping, digital printing), from which quantity you can order, how you submit your logo and whether the supplier delivers to your country. At Packeria you choose the bag online, select size, colour and quantity, upload your logo as a PNG file and receive a tailored quote by email. Packeria works exclusively with businesses, such as shops, agencies, companies and public institutions, and delivers across Europe, with Germany, Austria and Switzerland as priority markets.

How much does paper bag printing cost?

The price of printed paper bags depends on several factors, which is why Packeria works with individual quotes:

• Quantity: larger runs lower the price per bag.

• Paper and size: heavier papers, fine papers and larger formats cost more than standard kraft paper.

• Handles: cotton cords and ribbons cost more than twisted paper handles.

• Printing method and coverage: a small logo costs less than a full-surface design.

• Finishing: lamination or gold and silver finishes add to the price.

If you are unsure which combination fits your budget, describe what you need in the note field of your quote request or contact us.

Checklist before you request a quote

• How many bags do you need, and how often will you reorder?

• What will the bags carry, and how heavy is it?

• Which size fits your products?

• Does your logo have one colour or several?

• Do you have your logo as a PNG file?

• Should the bag look natural, colourful or premium?

With these answers ready, you can configure your bags in a few minutes and receive an offer that matches your business.